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Prototype your idea, quickly with the...

Idea Doula 40-Day Challenge

Your Idea...Born. In 40 Days.

That idea. The one that’s in your heart. In 40 days we bring it to life.

40 days? That’s barely 6 weeks!  It sounds impossible, but it isn’t.


I bring ideas to life using the same process as the world’s greatest creative agencies and production companies. I cut my teeth with demanding corporate clients under tight deadlines and fixed budgets for nearly 2 decades. In the agency world, we get a client brief, or a request for proposal. Two weeks is often the standard time to dream up, write, visualize, budget, and pitch the idea. We are ruled by a production schedule, and budget and deadlines, and bottom line the best agencies ship great work on time and on budget. 


What are we bringing to life exactly? A Minimum Viable Product or MVP, but more simply it’s a prototype. This prototype may very well be a complete business and business model. It is more likely, however, the “healthy baby of your idea” with an excellent foundation in which to grow. This philosophy is guided by Design Thinking taught by creative powerhouses like IDEO and elite academia like MIT’s Theory U. This process is about getting your ideas out quickly and being able to get the world, or at least your marketplace, to respond to it, giving you the data and insight you need to further build and grow your creation.


Allan Fair bio pic

The Process

Consultation

Incubate the Idea

Consultation

  You have an idea and are ready to explore working with Idea Doula. It’s time to schedule a 30-minute complimentary consultation. Upon registering you will be sent an NDA that both of us will sign to ensure your idea remains 100% yours and 100% confidential.

Commit

Incubate the Idea

Consultation

  You have conceived the idea. This is where we commit together to bringing it into the world. We agree on the brief, an operating budget, the production schedule and most importantly the deadline. Our 40-day gestation period has begun!

Incubate the Idea

Incubate the Idea

Incubate the Idea

  Through multiple brainstorming sessions we listen, ideate and create. Depending on the idea, other creatives, engineers, data scientists, and attorneys may augment your Idea Doula team. This process is often full of magic and deeply meaningful. In co-creation, your idea begins to take shape.

Protect The Idea

Mid-Term Check Up

Incubate the Idea

 You own your idea 100%. We make sure it’s protected with Trademark and IP legal services included in your Operating Budget.

Mid-Term Check Up

Mid-Term Check Up

Mid-Term Check Up

  On or near the halfway point of the project, we review and audit progress including status of deliverables, trademarks, and designs.

Design and Refine

Mid-Term Check Up

Mid-Term Check Up

  Your idea is growing in the form of assets, deliverables and communication plan. Ideas are often fluid and evolving. What was initially a product might now be a service. We are growing and adapting every step of the way.

3rd Party Check Up

3rd Party Check Up

3rd Party Check Up

 On or near Day 30, we invite a small group from the Idea Doula network to offer feedback on the idea. Bound by the same confidentiality agreements, this small team evaluates the idea fresh, never having seen it before. The feedback at this stage is often significant and invaluable in making final tweaks to ensure a successful debut of the idea into the world.

Final Check Up

3rd Party Check Up

3rd Party Check Up

  A final review of brief, production schedule and deliverables to ensure the goals of the overall project have been met.

Born Day!

3rd Party Check Up

Get Started With A Free Consultation

Your idea…is born! Births can take many forms, some of which may have not even been invented yet.  

         Common deliverables may include:                  •Launching a brand with strategy, narrative and Vis ID • A video concept • A launch event of the idea • The creation and publication of a podcast, youtube, or social media handle/brand 

Get Started With A Free Consultation

Get Started With A Free Consultation

Get Started With A Free Consultation

Your Idea Matters and Deserves to Be Born. Book Your Complimentary and Confidential Consultation Today!

Start Today

Your Idea Doula

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